Blog · category
Shopify, conversion, product content, email flows and the systems behind a store that sells.
Ecommerce10 min read
The slow store buys a new theme; the weight was in the apps all along. A performance teardown — where storefront kilobytes actually live, the app audit that attributes them, leftover-code cleanup, and when custom code retires three subscriptions at once.
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Ecommerce10 min read
Photography makes a product look true; listing images make it easy to choose. What Amazon actually rewards — the image stack, slot by slot, with the photography baseline, thumbnail-first design rules, compliance lines and how to test with data.
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Ecommerce9 min read
The customer who just paid you is the cheapest revenue you will ever touch. The full post-purchase machine, flow by flow — confirmations, delivery check-ins, review requests, replenishment and winback — with timing, wiring and measurement.
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Ecommerce8 min read
Oversells happen when three systems each believe they own the stock number. The one-owner architecture, webhook + reconciliation sync patterns, buffer math against overselling, and the habits that survive Black Friday.
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Ecommerce10 min read
A+ Content replaces the plain Amazon description with rich modules — free with Brand Registry, powerful when designed for mobile doubt-killing, wasted as decoration. What it affects, which modules earn pixels, and when the effort pays.
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Ecommerce11 min read
Shopify sells you operations; WooCommerce sells you ownership. An engineering comparison — architecture, real cost curves, performance responsibility, extension risk — with a decision framework and honest migration notes.
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Ecommerce11 min read
A three-touch cart recovery sequence that removes the reasons people left instead of bribing them back — timing, copy patterns, the segmentation that decides who ever sees a discount, and honest measurement.
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Ecommerce11 min read
The two-reader method for product copy: liftable openings, benefit blocks in the buyer's question order, objection handling, spec data and micro-FAQs — with full templates and the catalogue-scale playbook.
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Ecommerce9 min read
A ranked, 30-minute speed sprint for small-business sites: truthful baseline, image discipline, plugin purge, caching and layout stability — ordered by payoff, with the retest that proves it worked.
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Ecommerce10 min read
The working CRO checklist we use on client stores: diagnosis first, then product page, collections, cart, checkout, speed, mobile, trust and the email flows that multiply it all — plus a 30-day sprint plan.
Read the article →Every guide here describes work we do for clients. Tell us the outcome you want and we will scope it.