Blog
Written from client work, not press releases — the checklists, frameworks and honest comparisons we use ourselves. New articles most weeks.
Ecommerce10 min read
The slow store buys a new theme; the weight was in the apps all along. A performance teardown — where storefront kilobytes actually live, the app audit that attributes them, leftover-code cleanup, and when custom code retires three subscriptions at once.
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AI Automation10 min read
Every automation eventually breaks while its builder is unavailable. The runbook is what turns that crisis into a checklist — the seven sections that make one usable under stress, how to write for a panicking reader, and a skeleton to copy today.
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Web Design10 min read
Accessibility is filed under compliance; it belongs under growth. The business case for WCAG AA — who inaccessible sites turn away, where AA and conversion are the same work, what the standard really requires, and the retrofit playbook we ran on our own site.
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SEO & AI Search10 min read
The rich-result dropdowns are history, but FAQ schema quietly became more valuable, not less: structured Q&A is what answer engines parse when choosing whom to quote. The honest 2026 assessment — what it does now, which pages deserve it, and how to…
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Ecommerce10 min read
Photography makes a product look true; listing images make it easy to choose. What Amazon actually rewards — the image stack, slot by slot, with the photography baseline, thumbnail-first design rules, compliance lines and how to test with data.
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AI Automation10 min read
The newsletter was never the machine. The six lifecycle emails that move service revenue — enquiry, quote, onboarding, delivery, close and dormancy — with timing, human gates, and the event wiring underneath.
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Ecommerce9 min read
The customer who just paid you is the cheapest revenue you will ever touch. The full post-purchase machine, flow by flow — confirmations, delivery check-ins, review requests, replenishment and winback — with timing, wiring and measurement.
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SEO & AI Search9 min read
Your archive is quietly split into winners, fixables and dead weight. The four-way decision framework — update, merge, delete or leave alone — with the criteria, the redirect mechanics, and why AI search makes refresh discipline pay twice.
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Web Design10 min read
Form abandonment is where marketing budgets die quietly. The field-by-field rules from real website audits — what each field must do to earn its place, the layout physics of completion, error handling that rescues, and what to measure after launch.
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AI Automation9 min read
A webhook is a doorbell between apps: push instead of poll. The full plain-English model — events, endpoints, payloads — plus failure handling, security questions worth asking, and where webhooks sit in your automations.
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Operations9 min read
Posting dies as a daily creative act and thrives as a system: five content pillars, a template kit, a monthly two-to-four-hour batch ritual, scheduled publishing and honest metrics — built to survive busy seasons.
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Ecommerce8 min read
Oversells happen when three systems each believe they own the stock number. The one-owner architecture, webhook + reconciliation sync patterns, buffer math against overselling, and the habits that survive Black Friday.
Read the article →Every guide here describes work we do for clients. Tell us the outcome you want and we will scope it.