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Web Design

Websites that load fast, read clearly and turn visitors into enquiries.

Web Design10 min read

Accessibility as a Growth Lever: Why AA Pays for Itself

Accessibility is filed under compliance; it belongs under growth. The business case for WCAG AA — who inaccessible sites turn away, where AA and conversion are the same work, what the standard really requires, and the retrofit playbook we ran on our own site.

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Web Design10 min read

Forms That Convert: Field-by-Field Rules From Real Audits

Form abandonment is where marketing budgets die quietly. The field-by-field rules from real website audits — what each field must do to earn its place, the layout physics of completion, error handling that rescues, and what to measure after launch.

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