Blog
Web Design11 min read
Redesigns kill rankings through skipped redirects and lost URLs — all preventable. The full migration checklist: inventory, redirect mapping, launch-day verification and the month of monitoring after.
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SEO & AI Search12 min read
llms.txt is a root-level markdown file that hands AI systems your site's summary instead of making them excavate it. The format, what belongs in it, platform-by-platform setup, and an honest read on what it can and cannot do.
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AI Automation12 min read
A headcount's worth of hours often hides in twelve repetitive processes. What each costs manually, what the automated version looks like, payback order — and the honest test for when to actually hire.
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AI Automation12 min read
An agent is goal + tools + a reasoning loop — an intern, not a dishwasher. What agents genuinely do well today, where they fail, what they cost, and how to decide if your business needs one.
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AI Automation9 min read
Zapier optimises for accessibility, n8n for power and flat economics. How the platforms differ in model, cost curve, capability and failure modes — with a four-question framework to decide per workflow.
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SEO & AI Search9 min read
AI assistants assemble shopping answers from structured data — schema, attributes, availability, reviews and feeds. The five-layer fix that gets products into AI recommendations, with a catalogue-scale rollout plan.
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Ecommerce9 min read
A ranked, 30-minute speed sprint for small-business sites: truthful baseline, image discipline, plugin purge, caching and layout stability — ordered by payoff, with the retest that proves it worked.
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AI Automation10 min read
Where manual hours actually go, how to put a number on them, the five automations with the fastest payback, and how to scope a first build that ships with monitoring and an owner.
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SEO & AI Search10 min read
SEO ranks pages, AEO gets passages quoted, GEO gets brands recommended. How the three layers differ, what actually influences AI citations, and the implementation checklist we run on client sites.
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Ecommerce10 min read
The working CRO checklist we use on client stores: diagnosis first, then product page, collections, cart, checkout, speed, mobile, trust and the email flows that multiply it all — plus a 30-day sprint plan.
Read the article →Every guide here describes work we do for clients. Tell us the outcome you want and we will scope it.